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Designing for Growth PDF
By:Jeanne Liedtka,Tim Ogilvie
Published on 2011-06-28 by Columbia University Press

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: |design thinking,| or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Book ID of Designing for Growth's Books is sR42AAAAQBAJ, Book which was written byJeanne Liedtka,Tim Ogilviehave ETAG "6HwQ9M0HhV8"

Book which was published by Columbia University Press since 2011-06-28 have ISBNs, ISBN 13 Code is 9780231527965 and ISBN 10 Code is 0231527969

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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics

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Download Designing for Growth PDF Free

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Download Designing for Growth PDF

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